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Platform for Art already exists so the London Underground themselves are already putting money into the tube system to try to make sure the public see some art. Some of this money comes from the advertisers you appear to hate so much.
Plus I think Annie already made the point that Viacom will get the money anyway, whether the 350 people who pledge here or the advertisers pay it.
I agree with her in thinking that it's a laudable idea, but I'd personally rather put my tenner to better use.Mex, 15 years ago.