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I've left you a longer comment on your www.justonepercent.blogspot.com site, and I want to retract a little bit of it here.
I suggested you would only get sign up if people were allowed to enrole anonymously.
And they would be more likely to participate if there were a chance to form a mutually supportive community in the aftermath.
I now realise: 1. people CAN register anonymously, and 2. you, as the proposer can contact your acolytes and send messages to us - galvanising just such a community.
I still think it's a socially problematic pledge, but the pledgebank technology is groovier than I'd realised.
Can I just urge 1 per centers to set up Charity Accounts at CAF (http://www.allaboutgiving.org/) if they want to organise their giving better.Tim Kitchin, 15 years ago.