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Part of the problem with ID Cards is that they are not being marketed very well to the public. If ID Cards were called say “Freedom Cards” it would give the public a better idea of the benefits (everyone wants to be free) and speed up their acceptance. Hard working families could see them more as life style choices such as buying groceries in a supermarket, which they understand thereby making approval far greater. Freedom Cards would be like an old family friend. Slogans could be for example “without one you’re in gaol”. A snazzy TV advertising campaign accompanied with press articles in all the newspapers pointing out the numerous benefits (which I won’t go into as they have already been discussed at length on this site) would help people understand how it would improve their every day lives; things that matter to ordinary people such as saving time, knowing who you are, staying out of gaol and keeping tabs on their children thanks to RFID. This would help prevent people realising that they are simply enslavement cards. What the New Loony Party should have done, was started the advertising campaign for the Freedom Cards on TV and radio well in advance of the second reading in Parliament to ensure the bill went through smoothly; a bit like the propaganda they used to use during the war to avoid telling the truth. Luckily the bill got through but now they are going to have a more difficult time in the Lords. As a suggestion, it might be a good idea as part of the bill’s reading to demonstrate a biometric scanner in operation to the honourable gentlemen and ask some of them volunteer to have their fingerprints, faces and retinas scanned. While I cannot imagine that they visit supermarkets very often and have spent much time if any at the checkout, it might help them appreciate the benefits and calm their fears about all this new technology. They might in fact find it all quite good fun and it could even be televised on children’s TV if the concepts were perhaps simplified and presented in a more frightening or sinister way. Of course before they put it on TV they would have to get a more telegenic presenter as he doesn't always come across very well and even children might think he was bit silly.Peter Stearn, 15 years ago.