PledgeBank is now closed to new submissions. The site is available as an archive for you to browse, but you can no longer create or sign pledges. Find out more…

United States
I’ll do it, but only if you’ll help

Pledge “atheistbus”

"I will pay £5 towards the campaign to put an atheist advert on the side of a London bus but only if 4,678 other people anywhere will do the same."

— Jon Worth, Political Blogger

Deadline to sign up by: 31st July 2008
877 people signed up, 3801 more were needed

Country: United Kingdom
Place: London (view map)

More details
Ariane Sherine wrote an article for Comment is Free on the website of The Guardian reacting to religious adverts on London buses.

Her suggestion: put an advert on a bus for a fortnight stating "There's probably no God. Now stop worrying and get on with your life."

The cost would be £23400, so £5 each for 4680 atheists. I'm the first one pledging, so how about you too?

More info at:

This pledge is now closed, as its deadline has passed.

See more pledges, and all about how PledgeBank works.

Things to do with this pledge

  • Creator only: Send message to signers
RSS feed of comments on this pledge

Comments on this pledge

  • As there are a selection of competitors for Ariane's suggested advert in the comments at, perhaps an online poll would be in order? would do the trick.
    David, 12 years ago. Abusive? Report it!
  • Thank you all for signing up! I've written a blog on the idea here:
  • Organised religion is a big fat con and it knows it, it reads the internet, the true God
  • Also see .

    £23400 seems rather expensive - someone in that thread points out that an ordinary bus only costs £508. Wouldn't this be better? People would be more likely to sign up (with the currently proposed figure, many may see it as a huge waste of money); you'd get far more advertising time/buses for the same money; and if it falls short, you could still use whatever money you get to buy some buses. There's already enough signatures for 1 bus at this rate, but a long way to go to get £23400...
    m, 12 years ago. Abusive? Report it!
  • I wish there was a selection of differing slogans that could go on the bus that we could select from. I just don't like the current one proposed - I would prefer something a little more affirmative or something. The current slogan comes off very apathetic and not definitive on any particular view point.
    andrew, 12 years ago. Abusive? Report it!
  • What would really wind people up, if you could get permission. Having one of the excoriatingly funny "Jesus & Mo" cartoons on a bus. I would pay to see that.

    I concur with other's thoughts about the cost. We should basically see what figure we get to at the end of July and buy what we can with that, rather than not doing anything if we don't reach the target.
    Rob Mallows, 12 years ago. Abusive? Report it!
  • I reckon if they object to the suggested slogan, how about a quote from the bible such as the one about eating seafood being an abomination? or the bloke who volunteers his daughter to get raped instead of his mate? or the whore who gets chopped up into pieces. those'd be good to put on the side of a bus and you can say "well it's in the bible"
    N, 12 years ago. Abusive? Report it!
  • Thanks for supporting the idea. I've written another post on the campaign here:
  • More affermative and definitive message I suggest.

    God created man/False
    Man created God/True.

    God is nothing but human imagination.
    asman, 11 years ago. Abusive? Report it!
  • I have signed this pledge but I object to the word "probably"
    Pete Evans, 11 years ago. Abusive? Report it!
  • Brilliant project - agree with previous points about using a (series of) cheaper bus advert if this ambitious total isn't met. I hope this campaign goes on beyond this pledgebank effort - I'd have pledged more than a fiver! Maybe open it up for a choice for slogans (press opportunities there?), and aim at getting railway stations too perhaps.
    Richard Lane, 11 years ago. Abusive? Report it!
  • I'd like to sign up for this type of pledge, but this slogan seems ill thought out. It sounds unsupportive, uncaring and trite. And surely "probably" gives the wrong message too.

    I would prefer a more assertive slogan which if possible conveys a caring attitude. Whatever we do as non-believers and humanists needs to be thought through. We need to be constructive. This slogan is not the right one, though the principle of advertising this way is fine, especially if we've decided exactly why we are doing it and what we want to achieve.
    philip nathan, 11 years ago. Abusive? Report it!
  • Is there perhaps some way that you could come up with a more
    affirming and slightly less antagonistic sounding pledge. I
    have read lots of comments to this effect. I would be more
    than happy to sign up to something that truly reflected my
    values as an atheist but am hesitant to support a slogan which
    reads a little like a backlash
    Marc Bramham, 11 years ago. Abusive? Report it!
  • I think it is a good slogan as it keeps the debate going. For the enlightened it can be all too easy to forget what it is like to still believe in 'god' (dog if you're dyslexic) and with so many people without the internet too, this must be a good thing. The Humanist oganisation could do something like this as well if they wanted to, but this is just atheists whom are refering to known organised religions, that we know are based on bunkam
    Liz, 11 years ago. Abusive? Report it!
  • I'm assuming that you're thinking of doing a campaign based around the Bendy Bus streetliners format? You should make it clearer, as well as linking out to CBS' ratecard and explain what you're planning.
    Ky Purnell, 11 years ago. Abusive? Report it!
  • I've just signed up (on the last day) having read about it in the Times. Lots of people would do it slightly differently - change the wording, cheaper options, but it's not their idea or my idea. So if you support it in principle then sign up. Anything else is just nit-picking or inaction.
    Martin Ryan, 11 years ago. Abusive? Report it!
  • Basic idea, the principle, is great.
    I'd have gone for it.
    Would have liked to see a little more examination of the advertising opportunities - which buses, where, when, etc - when the total money was pledged.
    But I'm not a regular or frequent Guardian reader. Only saw this in The Times.
    Too late.
    Michael Young, 11 years ago. Abusive? Report it!
  • Couldn't put the money where one's mouth is? ;D

    (quite literally too!!!)

    Right up there with the other famous Bushizms, like threatening suicide bombers with the death penalty, why would I care about other peoples' 'misguided beliefs' if there is no 'reward' in it for me???

    Their self-imposed restrictions mean all the more opportunities for betterment of my life! :D
    Chris Kuchar, 11 years ago. Abusive? Report it!
  • This comes as no surprize; studies have shown atheists to be less giving to charity causes in general. What is really interesting, from the perspective of a believer such as myself, is that the reason for this may be that the vast majority of atheists are of the "live and let live" variety (of which this "in-your-face" kind of action doesn't appeal to). The so-called radical atheists simply aren't as numerous or popular as they think.
    Tom Bryant, 11 years ago. Abusive? Report it!
  • 877 pledges is amazing and very encouraging for a campaign with no press or funding, which started as a tiny idea barely six weeks ago.

    Thank you very much if you signed up. You helped the slogan to reach the national news, and many more people saw it than would have otherwise.

    The latest post on the campaign is here:
  • Tom Bryant has a point, although it comes as no surprise. Organising atheists is akin to herding cats, due to their propensity for thinking for themselves.

    Theists, on the other hand, are quite the opposite. They are very easy to mould, muster and arrange - hence the collective noun - 'flock'. They seem to require someone, or something, to tell them what to do, and to follow it with little or no question. Compliance and malleability seem to be necessary components of the religious.

    However, I'd be interested to see any evidence for these 'studies' about comparative charitable giving between atheists and theists. A quick search produced nothing to support this claim, although it did show that two of the largest charitable donations in history have come from atheists: Bill Gates and Warren Buffet, who between them, have stumped up ~$40 billion. Not too shoddy. Perhaps Tom simply has 'faith' that his claim is true? Evidence, of course, has always been optional for the religious....
    David, 11 years ago. Abusive? Report it!
  • Actually, Tom Bryant, studies (i.e. not statistics you made up to prove some spurious point) have shown that the people who self-identify as Athiests are often MORE ethical and generous. This is doubly true when you consider that they give to real charities rather than propping up their own propaganda machine - the 'Church'.
    The reason for so few donations here, is likely to be that most Atheists don't see the need to advertise the truth. Those that want to send a message will find it tough to agree on a message because their are individuals and not an slavish group of followers.
    How about: "No Santa. No fairies. No god.".
    Wouldn't want to upset the little kids who can read though...;)
    Stephen, 11 years ago. Abusive? Report it!
  • "The so-called radical atheists simply aren't as numerous or popular as they think."

    No, the so-called radical atheists aren't as numerous as theists claim they are. We're not out to invade your lives and convert your children, unlike many theists.

    And this pledge isn't a charity. Perhaps instead atheists are giving their money on charity, whilst some Christians spend vast amounts of sums on preaching... (at £23,400 an advert for just two weeks, it scares me to think just how much Christians are spending on this).
    m, 11 years ago. Abusive? Report it!
  • This idea needs to be marketed better. I would donate monthly to an organization that puts out messages of wisdom to the general public. Religion is oppressive, it's time to dilute and dissolve it's influence! Atheists! Stop the apathy! Spread rationalism and clear thinking!
    ben, 11 years ago. Abusive? Report it!
    David, 11 years ago. Abusive? Report it!
  • Just came across this via NSS website today (6th Aug 08)
    I would pledge a £5
    /100% Natural
    GCR, 11 years ago. Abusive? Report it!
This pledge is closed for new comments.

Current signatories (Green text = they've done it)

Jon Worth, the Pledge Creator, joined by:

  • John Band
  • Chris Mounsey
  • Martin Hewitt
  • Frank O'Dwyer
  • John Moseley
  • Adam Rutherford
  • Damon De Ionno
  • Alan Crowe
  • David Beattie
  • Marion Worth
  • Ariane Sherine
  • Michael Hollis
  • Peter Jackson
  • Oliver Vass
  • Richard Brand
  • Mark Wadsworth
  • Gareth Winchester
  • Peter McGrath
  • Joe Kerr
  • Michael Collins
  • Peter HANNAM
  • Frank Fisher
  • Jayne Hathway
  • David Armstrong
  • Natasha C
  • jeremiah mccrory
  • Hoddy
  • Francis Lovering
  • Hiren Joshi
  • Justin Rigden
  • Keif
  • Helen
  • Pete Barr
  • Tony Cromack
  • Pat Durai
  • Shirley Megraw
  • Damon Freeman
  • Graham Nunn
  • Thom Woozley
  • Laura Kramer
  • leigh morresi
  • Jon Holdsworth
  • Giles Hughes
  • Ian Edmond
  • Claire Mkinsi
  • alex adams
  • David Worth
  • Martin Hunt
  • Ken MacLeod
  • James Robinson
  • Oliver Cooper
  • Lee Dickenson
  • Michael Cohen
  • Janet Wallwork
  • Michael Dent
  • Antony Karas
  • martin_t
  • Nikki Dancey
  • Tim Gulson
  • Karen Boyd
  • Philip Challinor
  • Muhamad Lodhi
  • Sean "Sevish" A
  • Elisabeth Conolly
  • Sunny Hundal
  • Denny de la Haye
  • Anne Austin
  • Sally van den Bosch
  • Michael Shapley
  • Nicolai
  • Roy Badami
  • Andrew Main
  • James Graham
  • Grant Denkinson
  • David Damerell
  • Helen Griffiths
  • Mark Harman
  • Partha Lal
  • LWJ
  • Tim Saward
  • Jason Milliner
  • James Rye
  • Stewart Paterson
  • Dr. J. G. Hunt
  • Ross Burgess
  • David Gerard
  • Clive Goodwin
  • Gordon Ross
  • Christel Dahlskjaer
  • Juliet Wilson
  • Roger Utting
  • Roger Redondo
  • Susan Murray
  • Tony Konrath
  • bron mclaren
  • Rob Pickering
  • Paul Renold
  • Elaine Hutton
  • Vlad Marinkovic
  • Niall McPaul
  • Paul Saunders
  • Nolan Chase
  • William Godfrey (aka billpg)
  • Michelle Province
  • Tombot
  • Sam Spooner
  • aj heard
  • Tana Wollen
  • Rick Stromoski
  • Frank Frisina
  • David Carnegie
  • Dr Divya Chari
  • Franchesca Mullin
  • Paul Birchenough
  • Mark Johnson
  • Adam Wilcox
  • Paul Anderson
  • Edward Mason
  • Bernard Exley
  • Richard Cohen
  • Richard Cameron
  • Adrian Hayter
  • Michael King
  • Teri Smith
  • George Smith
  • William Bishop
  • Chris Mortenson
  • Peter Mather
  • Chris Severn
  • Gavin
  • Sharon Crawford
  • Suricou Raven
  • Mike Doyle
  • john blackburn
  • Kris
  • MissPrism
  • Adam Svanberg
  • Rob Mallows
  • Tom McCann
  • Robert de Vries
  • Raul Landa
  • Elliott Day
  • Santiago Flores Torres
  • Matthew Lappin - Scott
  • Roy Powell
  • Mike Brett
  • Marc Warner
  • Sacred Slut
  • patrick costelloe
  • Andrew Ford
  • Linda Jesionka
  • Alex Holding
  • Josh M
  • Thomas Price
  • Nathan Daniels
  • Alister Fuller
  • steve goodall
  • Dennis Hansen
  • James Vijay
  • George Everett
  • Jesse Schlaud
  • Mark Allen
  • Peter Clemerson
  • Sally Holmes
  • Sam Wilson
  • Neil Gager
  • jack b
  • Alan George
  • Prateep Bandharangshi
  • Alejandro Ribo
  • Denise Barber
  • Giles Stokes
  • Robert Tilling
  • Richard Dunn
  • David Lewis
  • Anthony McCabe
  • Dean Morris
  • Mike Ryan
  • Gerard Earley
  • Mike Bradburn
  • Caleb Addison Wetherbee
  • James Ogilvie
  • steve banks
  • Dan Katz
  • Jon Jermey
  • T Fergus
  • Sam Wigginton
  • Chris Watkins
  • Steven Brown
  • Martin McCann
  • gulam faruque
  • Dave McG
  • Dracool
  • Dimitris Papageorgiou
  • Kevin Bentley
  • Mark Childs
  • Shell Grayson
  • Peter
  • Richard Nordström
  • Donald Sinclair
  • Phil Slattery
  • Wolfgang Dunsdon
  • Ali Allison
  • Stewart Ware
  • John Waterman
  • Andrew Jackman
  • Stephen Ross
  • Ian Pennington
  • Jane Pennington
  • James Cram
  • John Faulkner
  • Simon Gibson
  • John Kozak
  • JerryFLA
  • Ruth Semple
  • Geoff
  • Dave Cross
  • Jeff Rasmussen
  • Colin Jackson
  • Michael Stravs
  • Mark Stockwell
  • Tyler Mathieu
  • Andrew Craib
  • Jared McCarthy
  • Sean
  • Gav McDermott
  • angus macdonald
  • Issy M
  • Mark Clarkson
  • Martin Benson
  • Konrad Michels
  • David Harley
  • Travis Walton
  • Brendan Long
  • Peter Stephenson
  • Tom Roscoe
  • Mike Donoghue
  • Andres Guadamuz
  • Nic Infante
  • Chris Poole
  • Ivan Middleton
  • Dracunculus Draco
  • Brian Cutter
  • David Appleby
  • Robin Powell
  • Fin Fahey
  • adam lessem
  • Pam King
  • ilkka sipilä
  • Simon Whitaker
  • Kathy Hardy
  • Dominic Shaw
  • Fraser Wyeth
  • Lisa Hutchinson
  • Morten Vassvik
  • Matthew Thompson
  • Dr Francisco Diego
  • Michael John Bailey
  • Robert Aitken
  • Jodie Fletcher
  • Ben Kehoe
  • Iain M
  • Marilyn Jackson
  • Rob Fahey
  • Nick Young
  • asman
  • Julian Saunderson
  • Pete Evans
  • Paul Maxwell
  • Tors Long
  • Tammi Clark
  • Clive Wilson
  • Kenneth Clemmer
  • Matt Rooke
  • Glenn Jones
  • a. j. gardner
  • John Parkinson
  • r brown
  • madeleine pearce
  • MJ
  • Richard Lane
  • Ian Manning
  • Sean O'Keefe
  • Ahir Shah
  • Mark
  • Alison Ross
  • Steve Humphreys
  • Jack Gannaway
  • Paul Gamester
  • Steven Hirschorn
  • Anthony Ellis
  • Jeff Arber
  • Robert Shackleton
  • Richard Lyons
  • Belinda Blanchard
  • Ewan Main
  • Shirley Williams
  • Jeremy Cooper
  • James Merryweather
  • Richard Collinson
  • Ewen Wannop
  • Patrick McManus
  • BIll Bonham
  • Mellanie Vance
  • William Wilcox
  • John Stretch
  • Robert L Swango
  • Philip George
  • Bryn Truscott
  • Nick Moore
  • Pam Foulks
  • Mike Reddin
  • Gin Cameron
  • Tim Pickard
  • Roger Fletcher
  • Daniel Kelly
  • Jim Flood
  • Simon Evans
  • Paul Crofts
  • Geoff Mckay
  • Chris Williams
  • James Pugh
  • Chris Street
  • John Nelson
  • Stephen McAllan
  • Alan Frost
  • Richard Stevens
  • John Sutton
  • Ted Horton
  • Bev Doyle
  • South Devon Humanists
  • Paul Bradley
  • Adrian Perry
  • Keith Watson
  • Robert Charles Collins
  • Phil Adams
  • J.F.Reynolds
  • Christine Bondi
  • Denis Herbstein
  • Helen Pluckrose
  • Louise Merry
  • Jon Wasey
  • Louis
  • Melissa Cudmore
  • John Lavery
  • matthew parris
  • Paul Kaufman
  • Alexander Rautenberg
  • Elaine Hetherington
  • Tom Sykes
  • Anna Stone
  • P. Vizor
  • Herbert Fruchtl
  • Paul Leigh
  • Pamela Dow
  • Rob Stephenson
  • Adrian Christmas
  • Bruce Elton
  • Roger Croft
  • John Bowman
  • Cathy Wigley
  • Graham
  • John Taylor
  • Clare Elliott
  • Daniel curtis
  • up for free expression
  • James Middleton
  • Graham Smithers
  • Robert Archibald
  • Chris Gordon
  • gavin long
  • Stephen Dawson
  • Roy Ellis
  • Chloe Muirhead
  • Kate Donald
  • Gary Waller
  • Paul Elliott
  • Martin Ryan
  • CrabStiX
  • Dan Callaghan
  • Jarrod Bailey
  • Will Smith
  • Naomi
  • Oscar
  • lucy morris
  • Elise Laird
  • Amanda Greenall
  • William Morrison
  • Fernando Caldeira-Saraiva
  • Sian Blackmore
  • John Davies
  • Jeremy Green
  • Martyn Gigg
  • Douglas Townsend
  • Sorab Shroff
  • annie hibbert
  • A Chinn
  • Kirsty Burns
  • Carl Waring
  • Jeff Baynham
  • Tony Bannister
  • Ross Manning
  • J Mulvey
  • Stefan Fox
  • cecile
  • adrian lewis
  • Paul Wilson
  • James Duke-Evans
  • Jenny Rowlands
  • alison lawson
  • Rebecca Pendlebury
  • Julian Cox
  • Matt Selley
  • Simon Jones
  • Jane Skinner
  • Peter McAuley
  • Chella Scott
  • james Scott
  • Mark Davies
  • Jonathan Hulme
  • Jackie Shirley
  • Carol Davies
  • Caroline Smurthwaite
  • James Bohan
  • Victoria Whatley
  • Nick Wedd
  • Dan Berlinka
  • Sally Hooper
  • Simon Peters
  • simon silvester
  • Cathy Meeus
  • Nigel Scott
  • Kathy T
  • Punit Shah
  • Michael Gardner
  • Tarquin Shipley
  • Andrew McNaught
  • Adam Wilkins
  • Claire Curtain
  • Mark Griffiths
  • Phil Crooks
  • James Milne
  • Mark Barratt
  • Widemar Spruijt
  • Sterling Hayes
  • Bill Failes
  • Joe Catcheside
  • Laurence COPELAND
  • Chris Rider
  • Tom Higham
  • glenn
  • Shaun Thorpe
  • John Fitton
  • Colin Wilson
  • Mr Daniel Twigg
  • Noel Wilson
  • David
  • Dan Allen
  • Iain McIntosh
  • Sue Stapely
  • Andrew Jordan
  • Iain Cummings
  • Tony Payton
  • Simon Jones
  • Chris Turney
  • ian greenwood
  • Mark Shepherdson
  • Jorge Garcia de Bustos
  • 408 people who did not want to give their names, 17 of whom have done the pledge

View signup rate graph