Top Tips for Successful Pledges
- Keep your ambitions modest — why ask for 50 people
to do something when 5 would be enough? Every extra person makes your pledge
harder to meet. Only 4% of pledges asking for more than 100 people succeed.
- Get ready to sell your pledge, hard. Pledges don't
sell themselves just by sitting on this site. In fact your pledge won't even
appear to general site visitors until you've got a few people to sign up to it
yourself. Think hard about whether people you know would want to sign up to
- Think about how your pledge reads. How will it look to
someone who picks up a flyer from their doormat? Read your pledge to the person
next to you, or to your mother, and see if they understand what you're talking
about. If they don't, you need to rewrite it.
- A picture – or audio clip, or video – is worth a thousand
words. You can add a picture to your pledge once you've created it, or consider including a
link in your pledge to a picture, audio, or video if you have one.