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I’ll do it, but only if you’ll help

I have started a new more achievable pledge at - please sign up to that - Nicola

Pledge “justonepercent”

"I will give 1% of my gross annual salary to charity but only if 400 other people will do the same."

— Nicola

Deadline to sign up by: 23rd July 2005
162 people signed up, 238 more were needed

Country: United Kingdom

More details
I worked how much 1% of my salary was last week and I realised that if I gave it to charity on a monthly basis the worst it would mean for me would be one less night out a month. It could do some good for someone elsewhere though. If 400 people do the same imagine the difference that could make! Visit my blog at to see more about my campaign.

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Comments on this pledge

  • This is a great idea Nicola. Presumably people have to pledge to give 1%-of-salary more to charity than any amount that they already give? i.e. This is for people who are pledging to increase the amount they give.
  • Cheers for the comment Francis.
    If people already give to charity, 1% on top of that would be great. It's probably not as much as they think!
  • give your 1 percent regardless of how many other people do it!

    i know i will be.
    Peter Miller, 14 years ago. Abusive? Report it!
  • Thanks for the comment Peter. Excellent sentiment - perhaps you should think about signing up?
    Nicola, 14 years ago. Abusive? Report it!
  • 1% of gross salary would be (roughly) the same as 1% of net salary as long as you do everything by gift aid! Putting coins into collecting tins is not as effective as doing a standing order to a reg. charity who then claim back that tax for you...
    Andrew Frost, 14 years ago. Abusive? Report it!
  • Very true Andrew - it would be the most effective way of giving. However, it would be great if people gave 1% any way they liked. Got to be better than nothing!
    Nicola, 14 years ago. Abusive? Report it!
  • Excellent idea. I've even blogged about it to give you a bit of extra publicity.
  • 'Cola


    I've left you a longer comment on your site, and I want to retract a little bit of it here.

    I suggested you would only get sign up if people were allowed to enrole anonymously.

    And they would be more likely to participate if there were a chance to form a mutually supportive community in the aftermath.

    I now realise: 1. people CAN register anonymously, and 2. you, as the proposer can contact your acolytes and send messages to us - galvanising just such a community.

    I still think it's a socially problematic pledge, but the pledgebank technology is groovier than I'd realised.

    Can I just urge 1 per centers to set up Charity Accounts at CAF ( if they want to organise their giving better.
  • Good pledge, but I will not pledge unless Nicola will suggest a single charity to get all the money. Don't really mind which charity - but charity is ineffective if it isn't in bulk.
    Jeffrey Lake, 14 years ago. Abusive? Report it!
  • Thanks for the comment Jeffrey. I wanted to let people choose their own charities as I think it's up to people where they think it would do the best work.
    Personally I will be splitting my 1% between Medecins sans frontiers ( and Amnesty International ( If others would like to do so that's fab - but people should feel free to choose their own charities if they wish.
    Nicola, 14 years ago. Abusive? Report it!
  • Great pledge and a great way for ppl to get started. I already give to charity, but a bit more won't hurt at all. I'd like to choose the charity though.
    Sinta, 14 years ago. Abusive? Report it!
  • Thanks Sinta. I just hope loads of people sign up!

    Choose away - I've only mentioned who I'm giving to as I was asked to, but people should give to whoever they feel passionate about!
    Nicola, 14 years ago. Abusive? Report it!
  • PLEASE do this through your employer and the Give As You Earn scheme (GAYE). That way you get the tax breaks.
    Ian Watson, 14 years ago. Abusive? Report it!
  • Great idea - I already do this (as does my partner) and if you do it through GAYE and open a CharityCard account it makes life so much easier. Go to for more information...we'll be adding another 1% as a result of this pledge.

    good luck!
    Linda Semple, 14 years ago. Abusive? Report it!
  • I've signed up - although as well as giving more than 1% of my gross income to charity, I also work as fundraiser for one, so I have a vested interest...

    The 'best' way to give is to make a regular gift to a charity by Direct Debit (don't forget to tick the Gift Aid box!). This means the charity has an idea of what income it can expect, and plan its budget in advance, meaning the work it does is much more effective.

    GAYE is great, especially if your employer which match your gift (don't forget to ask), although if you move jobs or they close the scheme, the gift stops.

    Cheque/cash are fine, but more of your donation will go in admin, because someone has to be paid to count up all the cheques, put them on the database by hand and take them round the corner to the bank. And if you don't make a Gift Aid declaration (if you pay income tax, it means ticking a box and doesn't cost you anything - so why wouldn't you?!?) or give through a collection box, your charity won't be able to claim the extra 28% it could get back from the Treasury. If that doesn't seem very much, ask yourself how much more you could do with 28% extra income!
    Mike Stamp, 14 years ago. Abusive? Report it!
  • In Victorian times the average person gave 10% of their income to charity.
    PL, 14 years ago. Abusive? Report it!
  • Please explain PL. Who do you mean by the average person? Large parts of the population lived on/below the poverty line then - most people didnt even have the vote!.

    I'd love to be in a position to give 10% and hopefully one day I will. However, I'd like to start small and build up from there!
    Nicola, 14 years ago. Abusive? Report it!
  • I've already given more than 1% this year, but when you work out what we spend on beer etc (me anyway :) that's really a pitiful amount, I'm game for another percent.
    Jay, 14 years ago. Abusive? Report it!
  • No fixed income at the moment, but will endeavour to give at least 1% of whatever I get to people I find on
    Phil, 14 years ago. Abusive? Report it!
  • Just read about this in the Guardian. Great idea. Just worked out what 1% is and I already give more than that through direct debits but happy to pledge another 1%. As you say it's less than the cost of a night out. Anyone stuck for charity ideas may consider one of these: ReCycle (Collects unwanted bicycles and ships them to Africa);; Send a Cow; (Aids orphanage in South Africa) and practical answers to poverty.
    Mark, 14 years ago. Abusive? Report it!
  • BTW, I promise that I will interpret this as 1% on top of whatever I would normally donate.
    David, 14 years ago. Abusive? Report it!
  • I meant, of course, the average proportion of income given to charity was 10%, not the average person, which makes no sense.

    Obviously if the *average* proportion given to charity was 10%, rich people would have given a much higher proportion than poor people, and poor people were the beneficiaries of charity - schools, hospitals, general welfare.

    What's the vote got to do with it?
    PL, 14 years ago. Abusive? Report it!
  • Your pledge, and a lot of people's comments at the mo, seem to be focusing on salary... well im 15 and so have no salary and wont do for some time, but i can still give to charity! i suggest you widen your pledge to be 1% of whatever money you receive, including pocket money etc, because that way kids like me can sign the pledge too :) the earlier you get into the habit of giving, the easier it is and the less you notice the amount you 'lose' so i reckon you should be encouraging younger people to support you as well. btw i went on ur blogspot, i hope u have a fantastic time at glasto!
    Hannah Greenfield, 14 years ago. Abusive? Report it!
  • If you think about how much we have (clean water, food, shelter) and how many people in the world don't even have these basics, it makes you reconsider how much money you really 'need'. I'm aiming to give 10% of my income as I already give 1%.
    Obviously not everyone can do this - some people in this country only earn minimum wage, have dependents to support or have large debts because they went to university. I would encourage everyone to think about giving as much as they can afford.

    I think many charities are effective - but we musnt let this obscure the need for real change from Governments, businesses and ourselves.

    Giving money can sometimes help soothe our consciences - but changing our lifestyles can actually be more effective - this not only supports good causes directly, but also sends a political message to businesses and governments that we want a more ethical society and economy.

    For instance, think about buying ethical products such as Fairtrade, recycled goods, organics and locally-sourced fruit and veg.

    But it's hard to make big changes all at once - so maybe people making this pledge and other pledges should consider this as just one step in a journey - and pledge to do more in the future
    H, 14 years ago. Abusive? Report it!
  • This is an interesting one but like Hannah says, some of us don't have salaries. I also agree that everyone giving to the same charity is a nice idea, but not everyone thinks certain charities are as worthy as others... I mean, I certainly wouldn't mind if the money went to a musical organisation (several bands and choirs I know are registered charities) but I think you mean something slightly more far-reaching than that?
    Something to think about anyway. This year I intend to donate something that for me, has always been more precious than money. I volunteer my time to help others.
    Helen Clavering, 14 years ago. Abusive? Report it!
  • 1% is very little IMO. I personally donate 10% to various charities.
  • Yes is a fantastic Idea... I always done charity... but never thought to give a percent of all my incomings yearly.

    Would be a fantastic option doing it...
This pledge is closed for new comments.

Current signatories (Green text = they've done it)

Nicola, the Pledge Creator, joined by:

  • Richard Pope
  • Matthew Somerville
  • Nick Hill
  • David Milne
  • Zoe Tait
  • Lean Doody
  • James
  • John McMullan
  • Richard Johnson
  • Flora Hoori
  • Tim Kitchin
  • Eva Rosenberg
  • David Salgado
  • Philip Cheeseman
  • Ben Turner
  • Ben Best
  • James Cronin
  • John O'Brien
  • Joe Lesh
  • Anthony Creedy
  • Victor Engmark
  • Miachel Cozens
  • Steve Huxton
  • Ben Godfrey
  • Ben Wheeler
  • Nick Brooke
  • Mai LE
  • Usman Haq
  • Caro Clarke
  • Rich Woods
  • Thomas Womack
  • Chris Perrault
  • David Turner
  • Nick Douglas
  • Richard C Haven
  • Amy Liddell
  • Monica
  • Cormac Loughran
  • Angela
  • Kat
  • Mike Hogan
  • Robin C
  • Claire Fisher
  • Mike Stamp
  • Linda Semple
  • Alick Munro
  • Matt Thompson
  • Maria Brown
  • Preet Sahota
  • Michael Ströck
  • Jay
  • Alisha Roach
  • Dave Babbitt
  • Alistair Sutcliffe
  • Tim Seever
  • John Blake
  • Charlie Harvey
  • Jeffrey Lake
  • Phil Hatchard
  • David Tomlinson
  • Craig Nicol
  • Vic wakefield-jarrett
  • colin stoddart
  • Colin Dardis
  • Dan Bushell
  • Keely Buchanan
  • Helen
  • Sinta
  • anne pordes
  • Glenn Bristol
  • Chris Bertram
  • Keith Bennett
  • Mary Wells
  • Pablo Stafforini
  • Robin Green
  • anonymous
  • Mark
  • Eric Rice
  • Wendy
  • Edward Su
  • Ian Knox
  • Paul Sayer
  • Phil Coe
  • David Sneek
  • Peter Burton
  • Lorna Coupland
  • Vanessa C
  • Nao Black
  • Arkady Alexandrov
  • Alice Field
  • Teri Galindo
  • Claire Keers
  • Meredith
  • Joshua Conner
  • Gard E Abrahamsen
  • Ben Newton
  • Amy Evans
  • Zoltan Kancsal
  • Hugh Collins
  • Zeno Amtmann
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  • Nicholas Gruen
  • stephen hoffman
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  • Luther Blisset
  • Nicola H
  • Gina May
  • Dustin McGivern
  • 17 people who did not want to give their names

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