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There is more to this than simply collecting money for more $100 laptops for needy children (important though that is).
For this device to be a success it needs lots and lots of software written for it. A very large fraction of the people who would take up this deal would likely be software geeks who already know Linux and contribute to OpenSource development. The more of those people have this device - the more software will be written for it or ported onto it.
But even without that - if more people own the things then maybe there will even be a market for commercial software for the device - and who knows where that could lead. If software houses would sign up to a similar pledge ("Buy a copy of our software and we'll give away two copies to needy kids with these machines").Steve Baker, 12 years ago.