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Matt. You are entitled to your opinion of course. I have set out the reasoning that led me to start this pledge in a blogpost yesterday here:
I don't expect it will change your mind but the purpose of the pledge is quite clear and you don't have to pledge if you don't think it's a worthy cause.
There are already all sorts of campaigns for other businesses and people launching and running and good luck to all of them. There are loads of people affected by these riots and I hope all of them get all the help they need. Indeed I intend to contribute to some of them myself and I suspect others who have pledged here will do so too. They do not have to be mutually exclusive.Mark Thompson, 22 months ago.