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Though this is a good thing, 1% isn't really very much. According to a report on philanthropy published in Jan 2005:
"of those households that donate, the wealthiest fifth give less than 1 per cent of their income while the poorest fifth give almost 3 per cent"
I used to work as a so-called "charity mugger" getting people to sign up for a monthly direct debt on the street. Students and pensioners were consistently more generous, as were those who already had one or more direct debits set-up.
1% is an improvement on 0%, but it could be higher :)
source: http://www.instituteforphilanthropy.org.... The Return of Philanthropy.pdfTom Chance, 12 years ago.