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As it says in the pledge details, "The exact location and date, some time early in September, will be agreed amongst people in each successful town." - so you get to try and work out a date that's suitable for you and the other people in your area (if the pledge is successful there).
This type of pledge has only just been created, and this is the first test of it - Francis Irving writes a bit more here: http://www.mysociety.org/?p=246 What "useful options" were you expecting, or would you want? What "forced" you to put Highbury? If you've said all this in your email to a mySociety developer, sorry; that developer wasn't me. :)Matthew Somerville, 12 years ago.