Pledge “artnotads”
"I will pay £10 into a fund that aims to fill a public advertising space with something thought-provoking but only if 350 other people will do the same."
— Austin Plunkett, ArtNotAds.com
Deadline to sign up by: 1st November 2006
173 people signed up, 177 more were needed
Country: United Kingdom
Place: London (view map)
More details
The first target site will be on the London Underground, although subsequent campaigns will hopefully fund future sites around the country.
I will organise the display of a work of art, poem, extract from a philosophical text, or something else equally thought-provoking, in place of the usual advertising campaigns. The prominence of the positioning of this anti-advert will depend on the amount of cash raised.
The rates of advertising agency that runs the London Underground campaigns can be found here:
http://www.viacom-outdoor.co.uk/ukMedia/...
My current intention is to go for a "48 sheet cross-track" campaign at a "premier" station for 4 weeks. I will take photographs of the anti-advert once it is in place. These photographs, together with more detail on this project, will be published at http://www.artnotads.com
ArtNotAds.com will be kept up to date with this fund's progress. The site will also be used by donators to determine the content of the anti-ad.
Increasingly, public space is being sold off to the highest bidder. Nobody asked for us to be constantly bombarded with advertising imagery. It's time to take back our public spaces!
